Digital Media Literacy Summit 2007

This is your confirmation of your reservation to attend the Digital Media Literacy Summit at Channel 4 on 8 November 2007.

The extraordinary changes taking place in how we create, consume and talk about media content requires the whole industry, policy makers and educators to think afresh about how we can ensure that everyone is able to access the social skills, experiences and cultural competencies to participate in and make sense of a landscape that is characterised by a riptide of innovation and change.

The Summit will provide a unique opportunity to explore these challenges with input from leading thinkers and practitioners so that you can share your thoughts and make a contribution to the debate.

The summit will be the first real opportunity for those of you already involved and those recognising the significance of media literacy to explore the key issues around the fast-moving developments of social media - such as social networking.  At the same time it will explore opportunities and challenges for creative content, audiences and users as well as implications for learning and literacy.

We currently have strong contributors including

James Purnell, Secretary of State for Culture, Media and Sport

Jon Gisby, former Managing Director of Yahoo! UK & Ireland , MD and Vice President of Media – Europe

Eddie Berg, Artistic Director of British Film Institute South Bank

Ewan McIntosh, National Adviser, Learning and Technology Futures at Learning and Teaching Scotland http://edu.blogs.com

Matt Locke, Commissioning Editor for Education and New Media at Channel 4

Dr. Rachel O’ Connell, Head of Corporate and Social Responsibility, Bebo

Yesmisi Blake, a contemporary creative entrepreneurial web 2.0 user http://yemisiblake.co.uk

 We also hope that Secretary of State for Culture, Media and Sport James Purnell MP will join us for part of the event. 

Two ‘Open Space’ sessions will give the agenda over to participants to raise issues and explore ideas themselves with smaller groups – and we intend to share that with you beforehand online so everyone has an opportunity to blog, comment or contribute their thoughts.

At the end of the day we hope you will know much more about web 2.0 – its cultural, social and educational significance, become a signatory to the Charter for Media Literacy and decide if you want to join in the Media Literacy Task Force’s advocacy for recognition of media literacy’s importance in creating an equal and empowered society.

We look forward to meeting you  8 November

Steve Moore (on behalf of the Media Literacy Task Force)  

Thursday, November 08, 2007 from 12:00 PM - 8:00 PM (GMT)

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Channel 4
Horseferry Rd
SW1 2TX London
United Kingdom

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Media Literacy Task Force

The Media Literacy Task Force was founded by the UK Film Council, Channel 4, the BBC and the BFI and launched by the Rt Hon Tessa Jowell MP, Secretary of State for Culture, Media and Sport at a seminar in January 2004 to entitled 'Inform and Empower: Media Literacy in the 21st century'. The role of the Task Force was to respond proactively to the provisions in the Communications Act to 'promote media literacy'. The Chair of the Task Force is Heather Rabbatts, CBE. The Members of the taskforce are The BBC, The British Board of Film Classification, the British Film Institute, Channel 4, ITV, The Media Education Association, The UK Film Council and Skillset.

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